New England-based contractor marketing: organic search, paid ads, websites, and social — built to put you in front of customers who are ready to hire.
Referrals built your business — but they come and go. When word-of-mouth slows down, there's nothing catching the customers already searching online.
Homeowners search Google — and now AI — before they call anyone. If a competitor two towns over shows up and you don't, that job was yours to lose.
A marketing system built around how people actually find contractors today: search, ads, a site that converts, and social proof — run and measured every month.
What I Do
Most contractors don't need a menu of confusing packages. They need leads. These are the four channels that generate them — run together as one plan or built out as you're ready.
Rank in Google's map pack and organic results for the searches that bring real jobs — and show up in AI answers (ChatGPT, Google AI Overviews) where your competitors aren't even looking yet.
Leads from day one while the organic work builds. Google Search Ads and Local Services Ads (the "Google Guaranteed" badge) put you at the top for high-intent searches in your towns.
A fast, mobile-first site built to turn a visitor into a phone call — clear services, real photos, trust signals, and a quote form that actually lands in your inbox.
Stay top-of-mind and build the proof that closes jobs. Consistent posting plus targeted Facebook and Instagram ads that reach homeowners in your service area.
Who I Help
I work exclusively with owner-operated service businesses across New Hampshire, Massachusetts, Vermont, and Maine — the contractors who keep New England running.
Results
From invisible to the top three of the Google map pack for their primary keywords in under 90 days. Call volume up significantly.
Tripled monthly inbound calls within the first two months. Went from 8 reviews and no posts to a fully optimized presence.
Ranking page one for competitive local terms where they had zero visibility. Paid search delivering calls from week two.
Results represent typical outcomes for clients with consistent monthly management. Individual results vary by market and competition.
The Process
Tell me about your business and I'll look at your rankings, your profile, and your competitors before we ever talk.
We walk through what I found. I show you where you stand and what realistic results look like for your market.
Full setup within 7 days. Profile optimized, ads live, organic work underway. Most clients see first ad calls within two weeks.
Every month, a plain-language report: rankings, calls, and ad performance. No jargon. No surprises. Just results.
About
I'm Michael Pellman, a search marketer based in Dover, NH. I work exclusively with trade contractors and service businesses across New Hampshire and New England — not national brands, not e-commerce, not anyone who doesn't get their hands dirty.
I started this because I saw the same thing everywhere: great contractors with full crews, real skills, and happy customers — completely invisible online. Thin profiles, stale reviews, no ads, a website nobody could find. Their competitors were getting all the calls.
I fix that. Not with agency overhead or systems you'll never understand — just focused, consistent marketing that moves the needle for the businesses that keep New England running.
"One new job covers the monthly fee. What's your average job worth? That's the math."
Free Quote
Tell me about your business and I'll show you exactly what's working, what's not, and what it would cost to fix it. No obligation.