I'm Michael Pellman. I do one thing: help trade contractors in New Hampshire and New England get found on Google, get called, and grow their business without depending entirely on referrals.
Early in my SEO career I worked with all kinds of businesses — retail, professional services, e-commerce. The results were decent. But the clients I kept coming back to were the contractors: the septic guys, the masons, the excavators, the chimney sweeps.
These are businesses that do excellent work, deliver real value, and rely almost entirely on word-of-mouth — not because they prefer it that way, but because nobody ever helped them with anything else. Their Google profiles were empty. Their websites were thin. Their competitors were showing up on Google and taking calls that should have been theirs.
That gap bothered me. It still does. The good news is it's fixable — and in most NH trade verticals, the competition is thin enough that getting it right produces results fast.
I'm based in Dover, NH and split time between New Hampshire and Massachusetts. I know this market, I know these niches, and I know what local search looks like from a searcher's perspective in a small New England town.
I don't run a big agency. I don't have account managers and junior SEOs working your account. When you work with me, you're working with me — directly, consistently, and without the overhead of an agency that treats a $700/mo client as a footnote.
You work with me, not a team of people you've never met. My phone number is on the site. If something comes up, you can reach me directly.
I don't upsell. There's one service offering — the Hybrid Visibility Package — and everything you need is in it. No confusion, no add-ons that should have been included.
Every month you get a plain-language report: rankings, calls, ad performance, what moved, and what's next. I'm accountable to results, not to keeping you confused about what I'm doing.
I know NH. I know the Seacoast, the Lakes Region, the Upper Valley, the White Mountains corridor. That geographic familiarity shapes how I target your campaigns.
Six-month minimum, then month-to-month. I earn your business every month by showing results — not by trapping you in a 2-year agreement.
I've worked in septic, masonry, excavation, chimney, painting, and more. I know how these businesses think, how their customers search, and what moves the needle in each niche.
Start with a free GBP audit. No cost, no pressure, no obligation.
Request Your Free Audit