Google Business Profile Optimization

Your Google Business Profile is the single most powerful local marketing tool you have — and most NH trade contractors are barely using it. I fix that, fast.

Get a Free GBP Audit

Why Your Profile Isn't Generating Calls

When someone searches "septic pumping near me" or "chimney sweep Concord NH," Google shows a map with three businesses. Those three spots — the Map Pack — get the overwhelming majority of clicks and calls.

Getting into those top three spots isn't luck. It's the result of a properly optimized Google Business Profile: the right categories, a complete services list, consistent photos, regular posts, and a clean review profile. Most NH trade businesses have none of that.

That's the gap I close. A fully optimized GBP typically starts showing ranking improvement within 30–60 days. Many clients see their first new calls within two weeks of going live.

  • Wrong or missing primary category
  • No services list or attributes filled in
  • Fewer than 10 photos — or outdated ones
  • Zero GBP posts in months
  • Unanswered reviews — positive and negative
  • Inconsistent business name, address, and phone across the web

The Full GBP Optimization Process

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Complete Audit

I review every element of your profile against your top local competitors to identify exactly what's holding back your rankings.

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Category Strategy

Choosing the right primary and secondary categories is one of the highest-impact changes you can make. Most businesses get this wrong.

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Services & Attributes

A complete services list with descriptions signals to Google exactly what you do and who you serve — driving more relevant searches to your profile.

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Photo Optimization

Businesses with 100+ photos get significantly more calls. I'll build a photo strategy and handle the initial upload with best-practice naming and geo-tagging.

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GBP Posts & Updates

Monthly posts keep your profile active and signal freshness to Google. I write and publish these every month as part of ongoing management.

Review Management

Professional responses to every new review — positive and negative. Review velocity and response rate both factor into local rankings.

Find Out What's Wrong With Your GBP — For Free

I'll audit your profile and show you exactly what's costing you calls. No obligation.

Request Your Free Audit

Common Questions

How long does it take to see results?
Most clients see movement in local rankings within 30–60 days. Google Ads in the same package typically delivers calls within the first two weeks. Organic ranking is a longer game — 90 days is a realistic window to see meaningful improvement.
Do I need to do anything once you take over?
Very little. You'll need to provide photos of your work periodically and prompt customers to leave reviews. I handle everything else — posts, responses, updates, and monthly reporting.
What if I already have a GBP set up?
That's fine — most clients do. I'll audit what's there, fix what's broken, and optimize what's underperforming. An existing profile often has foundational errors that are easy to correct once identified.
Is this just for NH businesses?
I specialize in NH and New England trade contractors, but work with service businesses throughout MA, VT, and ME as well. Geographic focus means I understand your local market and your competitors.