Google Ads Management

Organic SEO takes time. Google Ads gets your phone ringing within days. I build and manage your campaigns — you pay Google directly, own every dollar, and watch the calls come in.

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The Fastest Path to New Customers

When someone's septic system fails at 7am on a Saturday, they're not scrolling social media. They're on Google typing "emergency septic pumping near me" — and they're calling the first business they find. If you're not in that first position, that job goes elsewhere.

Google Ads puts you at the top of results immediately, for the exact searches your customers are making. No waiting for organic rankings to build. No algorithm changes to survive. Just targeted visibility for people actively looking to hire.

The setup that makes clients comfortable: You pay Google directly. I link to your account as a manager and handle all the strategy, setup, and optimization — but your ad spend goes straight from your card to Google. No middleman on your budget. Full transparency, full control.

  • Google Ads Manager Account setup at no extra cost
  • Campaign build targeting your service area and top keywords
  • Ad copy written specifically for trade contractors
  • Negative keyword management to eliminate wasted spend
  • Bid optimization and performance monitoring
  • Monthly campaign report with spend, calls, and cost per lead

Full Campaign Management, Start to Finish

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Account Setup

Campaign structure, ad groups, location targeting, and bid strategy — all configured for your specific service area and the jobs you want most.

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Ad Copy

I write ads that speak to trade customers — urgent, local, and direct. "Licensed septic pumping in Concord — same-day service available" beats generic ads every time.

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Keyword Targeting

High-intent, service-specific keywords targeting your towns. Negative keywords preventing your budget from burning on irrelevant searches like "DIY" or "how to."

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Call Tracking

I set up call tracking so you know exactly which ads are driving calls — not just clicks. This data tightens targeting and improves ROI month over month.

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Ongoing Optimization

Weekly monitoring, bid adjustments, A/B testing ad copy, and expanding or trimming keywords based on what's actually converting to calls.

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Transparent Reporting

Monthly report: spend, impressions, clicks, calls, cost per call. You see exactly where every dollar went and what it produced.

Get Calls Within Two Weeks

Google Ads is the fastest way to prove this works. Let's build your first campaign.

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Common Questions

How much should I budget for Google Ads?
I recommend starting at $300–800/month in ad spend. For most NH trade niches, that's enough to generate consistent call volume without overspending. We'll calibrate as we see what converts. The management fee I charge is separate from your ad budget — you pay Google directly for the clicks.
Why do I pay Google directly instead of through you?
Full transparency and full control. You can see exactly what's being spent and pause the account anytime. Some agencies mark up ad spend or keep clients dependent on them by controlling the account — I don't operate that way.
What if I've tried Google Ads before and it didn't work?
It almost always comes down to poor setup: wrong keywords, no negative keywords, weak ad copy, and no call tracking. A well-structured campaign for a trade contractor in a defined geographic area is very different from a generic campaign someone set up in an afternoon.