Reputation & Review Management

Reviews are the first thing a prospect reads before calling you. A strong review profile wins the job before you even answer the phone. I help you build it and protect it.

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Your Reputation Is Your Ranking — And Your Close Rate

Google uses review count, review velocity, and average rating as local ranking factors. A business with 80 reviews and a 4.8 rating outranks a competitor with 12 reviews and a 4.1 — even with similar optimization elsewhere.

But reviews aren't just a ranking signal. They're the first thing a prospect reads when they find you on Google. For a trade contractor asking a homeowner to trust them on their property, trust signals matter enormously. Five recent, detailed reviews from real customers in their town close the deal before the phone even rings.

Most contractors are sitting on a goldmine of happy customers who never left a review. The barrier isn't willingness — it's friction. A simple, consistent review request process changes that within weeks.

  • Review audit: current count, rating, velocity, and gaps
  • Review request process setup for new customers
  • Professional responses to all new reviews
  • Negative review response strategy
  • Review monitoring and alerts
  • Monthly review performance report

Build Volume. Protect Reputation. Respond Professionally.

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Review Velocity

A steady stream of new reviews signals an active, trusted business. I build a simple post-job review request process that makes it easy for happy customers to follow through.

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Professional Responses

Every review — 5-star or 1-star — gets a professional, on-brand response. Responding to reviews improves local rankings and shows prospects you're engaged and accountable.

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Negative Review Strategy

A bad review handled well can actually build trust. I craft responses that are professional, factual, and de-escalating — turning a potential liability into a credibility signal.

Your Reviews Are Your Best Sales Tool

Find out how your review profile stacks up against your top local competitors.

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Common Questions

Can I ask customers to leave reviews?
Yes — Google allows and encourages businesses to ask customers for reviews. What you can't do is offer incentives (discounts, gifts) in exchange for reviews. A simple ask after a completed job, with an easy link, is fully compliant and highly effective.
What do you do about fake or unfair negative reviews?
First, I respond professionally to minimize damage and show other prospects you take concerns seriously. For reviews that violate Google's policies — fake reviews from competitors, reviews from people who were never customers — I'll flag and submit them for removal through Google's review management tools, though removal is not guaranteed.
How many reviews do I need to rank well?
It depends on your market and niche. In many NH trade verticals, 25–50 reviews with a 4.5+ rating and recent activity is enough to outperform most competitors. I'll benchmark your market as part of the audit so you have a realistic target.